marketing 101
One-Week Summer Science Program
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Are you an influencer in the making? Do you want to learn how to market yourself and earn income doing so? Or are you planning to go to a top business school and pursue marketing as a future lucrative career?
In this brand new one-week business program, you’ll learn about brand identity, algorithm optimization, organic reach, and every other buzzword and strategy that can help your social media presence blow up. Try your hand at a variety of marketing techniques, such as designing a newsletter in Constant Contact, brochures or posters in Canva, and designing a brand logo in Adobe.
Outside of social media and self-branding, marketing is one of the highest paid subsections of business. If you’re looking towards business school, there are concepts you can learn now to get ahead and knock it out of the park in college interviews. ROI – Return on investment. SEO – Search engine optimization. CTA – Call to action. These are concepts good marketers NEED to know. Have you heard of a marketing deck? This is crucial to success, as it creates a consistent look and feel for your brand. In this program, you may create your own! By the end of this program, you’ll know them all and how to implement them so you can help your future employer earn the most money possible.
This program will conclude with a big project such as choosing one product – whether that’s yourself, an existing product, or a product you’ve dreamed up – and creating a marketing plan from start to finish. Determine your target audience, your aesthetic, your messaging, and your budget for the best ROI (remember that term?!). By Friday, you’ll have a portfolio that’s ready to show off and knowledge that will help you for a lifetime!
One-Week Business Program Student Comments
“I really love the program. I learned a lot from my teachers. The teachers both provided me with advice on financial careers and so on. The course was interactive and helpful at the same time.”
“I liked the many competitions that we had. The activities that we did were really teaching us a lot.”
“This program helped me to think like a businessperson and learn how a start-up can thrive. It was interesting to learn about start-ups in Boston, specifically.”
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