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marketing 101

One-Week Summer Science Program

• BioSTEM Award, 2018, J&J • Top Summer Science Program, 2011-Present, NY Times/ • Top Robotics Program, 2017, RoboLoco • Best Medicine Program, 2018, ParentMap • Top Biomedical Engineering, • Top 101 Summer Camps & Programs, • #1 Marine Bio, 2022, ThomasNet, Xometry • Top Summer Programs, 2023,  •  Best Computer Science, 2023,

Are you an influencer in the making? Do you want to learn how to market yourself and earn income doing so? Or are you planning to go to a top business school and pursue marketing as a future lucrative career?

In this brand new one-week business program, you’ll learn about brand identity, algorithm optimization, organic reach, and every other buzzword and strategy that can help your social media presence blow up. Try your hand at a variety of marketing techniques, such as designing a newsletter in Constant Contact, brochures or posters in Canva, and designing a brand logo in Adobe. 

Date: July 17-21, 2023
Bentley University – Waltham, MA

Outside of social media and self-branding, marketing is one of the highest paid subsections of business. If you’re looking towards business school, there are concepts you can learn now to get ahead and knock it out of the park in college interviews. ROI – Return on investment. SEO – Search engine optimization. CTA – Call to action. These are concepts good marketers NEED to know. Have you heard of a marketing deck? This is crucial to success, as it creates a consistent look and feel for your brand. In this program, you may create your own! By the end of this program, you’ll know them all and how to implement them so you can help your future employer earn the most money possible. 

Instructor: Eric Siebert

Mr. Siebert is a Marketing Professor at Emmanuel College in Boston. He holds an MBA in Marketing from NYU’s Stern School of Business. He has extensive experience building and managing contemporary digital marketing departments, including a Vice President of Digital Marketing position for Boston Scientific, as well as Samsung Electronics. Mr. Siebert established award-winning in-house digital marketing department providing digital creative, web design, campaign strategy, and digital production services. 

Student does research in the Big Data one-week summer business program

One-Week Business Program Student Comments

“I really love the program. I learned a lot from my teachers. The teachers both provided me with advice on financial careers and so on. The course was interactive and helpful at the same time.”

“I liked the many competitions that we had. The activities that we did were really teaching us a lot.”

“This program helped me to think like a businessperson and learn how a start-up can thrive. It was interesting to learn about start-ups in Boston, specifically.”

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