marketing 101
One-Week Summer Science Program
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Are you an influencer in the making? Do you want to learn how to market yourself and earn income doing so? Or are you planning to go to a top business school and pursue marketing as a future lucrative career?
In this brand new one-week business program, you’ll learn about brand identity, algorithm optimization, organic reach, and every other buzzword and strategy that can help your social media presence blow up. Try your hand at a variety of marketing techniques, such as designing a newsletter in Constant Contact, brochures or posters in Canva, and designing a brand logo in Adobe.
SUMMER 2024 DATES:
July 15 – 19, 2024 | Gann/Bentley, Waltham
More About: Awards – Research Programs – Sample Week
Looking for more? Check out: Finance
New 2024 programs and dates will be announced soon! Join our mailing list to be the first to know.
Outside of social media and self-branding, marketing is one of the highest paid subsections of business. If you’re looking towards business school, there are concepts you can learn now to get ahead and knock it out of the park in college interviews. ROI – Return on investment. SEO – Search engine optimization. CTA – Call to action. These are concepts good marketers NEED to know. Have you heard of a marketing deck? This is crucial to success, as it creates a consistent look and feel for your brand. In this program, you may create your own! By the end of this program, you’ll know them all and how to implement them so you can help your future employer earn the most money possible.
Note: this page represents our best expectations for the program we will deliver, but is subject to change. We will update this page as new information becomes available.
Instructor: Eric Siebert
Mr. Siebert is a Marketing Professor at Emmanuel College in Boston. He holds an MBA in Marketing from NYU’s Stern School of Business. He has extensive experience building and managing contemporary digital marketing departments, including a Vice President of Digital Marketing position for Boston Scientific, as well as Samsung Electronics. Mr. Siebert established award-winning in-house digital marketing department providing digital creative, web design, campaign strategy, and digital production services.
Student Comments from Summer 2023
‘I enjoyed the marketing class a lot! I learned a lot of things about marketing and all of it was so much fun, thanks to my teacher.’
‘The program was very informative and the activities within the class were super engaging and fun. Professor Siebert was an amazing teacher that had a great attitude and provided great content and examples that made the project easy to understand and complete.’
‘Marketing 101 was a splendid course, that allowed myself to dive into the field of business and marketing. I like how we did a lot of activities and how the teacher is really involved.’
‘In this program, we learned about many different topics relating to marketing. We learned about different ways to advertise and how to attract the attention of the consumers. I liked that this program was very engaging when we made presentations.’
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