marketing & Social Media
One-Week Summer Business Program
Are you a high school student with big ideas, creative energy, and a passion for social media? Maybe you dream of becoming an influencer, building a personal brand, or turning your online presence into real income. Or perhaps you’re thinking ahead to college and are interested in applying to top business schools, where marketing is one of the most exciting and fast-growing career paths.
In this one-week business and marketing program, you’ll take a deep dive into the world of digital branding by learning not just the buzzwords, but the real strategies today’s professionals use. You’ll explore how brand identity is created, how algorithms shape what we see online, and how organic reach can help your content grow without spending a single dollar on ads.
Throughout the week, you’ll get hands-on experience with the tools and platforms that modern marketers rely on every day. You’ll also have opportunities to brainstorm content ideas, analyze social media trends, and think critically about what makes a campaign stand out.
Get ready to unlock your creativity, strengthen your communication skills, and discover how powerful your voice can be in the world of business and social media.
June 29th – July 3rd, 2026
More About: Awards – Research Programs – Sample Week
Looking for more? Check out: Finance
Outside of social media and self-branding, marketing is one of the highest paid subsections of business. If you’re looking towards business school, there are concepts you can learn now to get ahead and knock it out of the park in college interviews. ROI – Return on investment. SEO – Search engine optimization. CTA – Call to action. These are concepts good marketers NEED to know. Have you heard of a marketing deck? This is crucial to success, as it creates a consistent look and feel for your brand. In this program, you may create your own! By the end of this program, you’ll know them all and how to implement them so you can help your future employer earn the most money possible.
Past Instructor: Heidi Sheppard
Heidi Sheppard has a Masters Degree from Clark University in Professional Communications & Marketing. She is currently the Senior Marketing Director at The Museum Box and has also served as Senior Account Manager at MORE Advertising and Manager of Digital & Social Marketing at ACI Learning. Additionally, she has served as a Social Media Strategist for USA TODAY Network.
Student Comments
‘I enjoyed the marketing class a lot! I learned a lot of things about marketing and all of it was so much fun, thanks to my teacher.’
‘The program was very informative and the activities within the class were super engaging and fun. Professor Siebert was an amazing teacher that had a great attitude and provided great content and examples that made the project easy to understand and complete.’
‘Marketing 101 was a splendid course, that allowed myself to dive into the field of business and marketing. I like how we did a lot of activities and how the teacher is really involved.’
‘In this program, we learned about many different topics relating to marketing. We learned about different ways to advertise and how to attract the attention of the consumers. I liked that this program was very engaging when we made presentations.’
Note: This page represents our best expectations for the program. Activities and instructors are subject to change. In such cases, similar activities and a comparably qualified instructor will be sought.
Our Programs are Featured on the National Association for Gifted Children Website
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